Advertise
Advertise Home Services on This Site
To advertise home services here you buy position in a category, not impressions: nine categories, seventy-eight guides, and a first year of organic traffic that is growing rather than large. Every placement is disclosed on the page itself.
Who you reach
- US homeowners in a high-intent, high-emotion moment
- Nine categories including the advertiser-rich restoration, roofing and plumbing verticals
- A calm, trusted editorial context: not a scraped directory
- Growing organic search traffic from genuinely useful, sourced content
Ways to work with us
Placements that respect the reader
Everything is disclosed per FTC guidance and Google’s link-spam policy. We are early, so rates are fair and rise with our traffic: ask for the current card.
Sponsored guides
A genuinely useful, clearly labelled article in your category. Built to our editorial standard so it keeps earning attention long after it publishes.
Link insertions
A relevant, disclosed link added to an existing high-fit guide. On-topic only: we decline placements that would mislead readers or Google.
Display & category sponsorship
Reach homeowners at the exact moment they are solving an expensive problem: especially in restoration, insurance and home-services categories.
Let’s talk about your campaign
Email us for the current rate card and available placements. We will only propose something that fits the category and the reader.
[email protected]Where the audience actually comes from
The traffic on this site is problem-shaped and high-intent: people searching the exact failure they are looking at, minutes before they hire somebody. That is what makes the inventory worth buying, and it is also why every page routes to the same request form rather than to a display unit.
We should be straight about the stage we are at. This site launched inside the last year, the traffic is organic and growing rather than large, and we will not quote an impressions number we cannot stand behind. What we can describe accurately is the shape: nine service categories, seventy-eight guides, and a query mix weighted toward failures and prices.
What we decline, and why it protects your placement
We turn down more than we accept. The value of a placement here depends on readers trusting the page it sits on, so we refuse what would spend that trust: undisclosed paid links, anchor text written for a crawler, a link dropped into a guide it has no business being in, and anything that would soften safety guidance.
We also decline anything that competes with the reader’s interest at the moment of failure. A homeowner standing in four inches of water cannot evaluate a claim, so we will not run manufactured urgency, fake countdowns, or copy implying an endorsement we have not given.
The practical effect for a buyer is that the pages stay worth appearing on. A guide that keeps ranking and keeps being trusted is an asset for as long as it holds position; a page stuffed with placements stops being either, usually within a couple of algorithm updates.
How disclosure actually works here
Every commercial placement is labeled on the page itself, not only in a policy document nobody reads. A sponsored guide says so above the content, in the same typeface as everything else. This follows FTC endorsement guidance and Google’s link-spam policy, and it is not negotiable.
Editorial control stays with us. You can tell us what you want covered and correct us on facts about your own product, which we take gladly. You cannot approve the safety framing, remove a caveat, or require that a competing option go unmentioned.
Who should advertise home services here, and who should not
The fit is a brand whose buyer is mid-failure: a manufacturer of shut-off valves, a water detection system, a home warranty, a restoration franchise recruiting in a metro. Those products answer a question the page is already asking.
The poor fit is a brand that needs volume this quarter. Nine categories and seventy-eight guides is a footprint, not an audience, and a first year of organic growth will not fill a pipeline on its own. We would rather say that now than have you find it out.
If you would rather contribute expertise than buy placement, the write for us page is the other door: a byline, a credential and no fee in either direction. Both routes are governed by the same standards that run Emergency Services 24H as a whole.
Advertising is not the referral network
These are two separate things and it is worth keeping them apart. The referral network is how the site earns by default: a homeowner submits a request, we route it to independent licensed contractors covering that trade and area, and those contractors pay a referral fee. The homeowner pays nothing, and no advertiser can buy their way into that routing.
Advertising sits alongside it: sponsored guides, disclosed link insertions and category sponsorship. Buying a placement does not put you in the referral rotation, and being in the referral rotation does not get you editorial coverage. If you want both, they are priced and agreed separately, and both get disclosed.
If you are a contractor whose actual goal is the phone ringing rather than brand exposure, say so when you email. The network is usually the cheaper answer, and we would rather tell you that than sell you a sponsored guide that does not do the job you needed.
Straight answers
Frequently asked questions
The questions homeowners actually search for on this problem, answered in plain language.
Browse all guidesWho should advertise home services on this site?
Brands whose buyer is mid-failure: shut-off valves, leak detection, home warranties, restoration franchises recruiting in a metro, and insurance-adjacent services. The reader is solving an urgent problem, so a product that answers the question the page is already asking performs; a general brand-awareness campaign does not.
Is there a minimum spend?
No published minimum. Rates are quoted per placement against the category and the format, and we would rather scope something small that works than sell a package that does not. Ask for the current rate card and we will tell you honestly whether the category has the traffic to justify it yet.
Can I advertise in more than one category?
Yes, and in several cases it is the better buy. A leak-detection product belongs in both the plumbing and water damage silos, and a home warranty touches appliances, HVAC and electrical. We price a multi-category placement as one campaign rather than as separate buys.
Do you sell the referral leads themselves?
No. Homeowner requests go to licensed contractors in the network for the trade they describe, and that routing is never sold to an advertiser. Advertising and the referral network are separate businesses that happen to share a site, and neither one moves the other.
What does a placement cost?
Ask for the current rate card at [email protected]. We are early, so rates are modest and rise with traffic, and we would rather quote you honestly against where the site actually is than publish a number that ages badly. Pricing varies by placement type and category, with restoration, roofing and insurance-adjacent categories priced above the rest.
Do you offer do-follow links?
Editorial links inside our own guides are nofollow by policy, because they are references rather than endorsements. Paid placements are disclosed and marked in line with Google’s link-spam policy. If your campaign is bought specifically on link equity, we are not the right site and we will say so rather than take the money.
How long does a sponsored guide stay live?
Indefinitely, unless it becomes inaccurate. We maintain sponsored guides to the same standard as everything else, which means prices get re-checked and reader corrections get reviewed. If a piece stops being true and cannot be corrected, we would take it down rather than leave it up, and we would talk to you first.
Can I see the article before it publishes?
Yes. You get the draft and can correct factual errors about your own product, service, coverage area or pricing. You cannot remove a caveat, change safety framing, or require that alternatives go unmentioned.
Do you work with lead-generation companies?
Case by case, and with more scrutiny than most categories, because several of the scams our own guides warn readers about are run by lead-gen operations, particularly in locksmithing. If you buy and resell leads, expect us to ask how contractors are vetted and how pricing is presented to the homeowner before we agree to anything.
Which categories have inventory?
All nine service lines: plumbing, electrical, HVAC, water damage and restoration, appliance repair, lockout and locksmith, garage door, pest emergencies, and storm, roof and tree. Availability differs by category because we cap how many placements any one guide carries. Tell us the trade and the geography and we will say what is open.
Editorial and partnerships
Talk to us about a placement
Tell us what you are promoting and which trades or regions you care about. Put the campaign detail in the message field and we will come back with the rate card.